A growing real estate agency in Fayetteville, Arkansas, Prime Real Estate & Development recognized that an upgrade in the company’s online presence was needed in order to more effectively support surrounding marketing efforts and meet the increasing demand for quality realty services in North West Arkansas.
Scope of Engagement
Strategically defined site architecture and navigation based on SEO goals. New Content such as individual Community pages and Curated Listing Searches significantly improved the website’s chance of being indexed in Search Engines for the respective common queries. Those pages will also provide appropriate landing pages for online advertising or social media links.
Strategically defined site architecture and navigation based on SEO goals New Content such as individual Community pages and Curated Listing Searches will improve the website’s chance at being indexed in Search Engines for the respective common queries. Those pages will also provide appropriate landing pages for potential online advertising or social media links Powered by CMS ExpressionEngine, the new site will be more robust and stable
The new layouts offer a clearer path along the Acquisition Path. Clear call-to-actions and visual guidance help users understand the value of signing up for an account are designed to help improve the conversion rate and Prime’s ability to assist clients with the tools that come with the 3rd Party Software IDX Broker. The site overall provides more opportunity for the user to perceive the firm’s values and character – testimonials will make visible the positive experience one can have when working with Prime.
Powered by CMS ExpressionEngine, the new site is robust and stable - training materials empower the marketing director to add new cities and custom searches as needed based on what the market is doing.
Digital Designs' excellent work is a true asset to our business!
We love working with Digital Designs because we know they will deliver exactly what we're looking for. Their clear communication about design, goal setting, and delivery of desired results is greatly appreciated. Our website leads have tripled since our website redesign, and the continued support of Digital Designs has allowed us to track how clients are finding Prime so we can continue to effectively reach and connect with them. We're thankful for our partnership with Digital Designs, their excellent work is a true asset to our business.Kate StonerDirector of Marketing, Prime Real Estate & Development
