Visit Spearfish website on phone with a town background

Visit Spearfish
South Dakota, USA

Visit Spearfish, Inc. is the destination marketing organization for Spearfish, South Dakota. They love nothing more than showing off our gem of a town. Digital Designs equipped them with a stunning, new website that has become an invaluable tool for locals and visitors alike. Since launch, the website has seen an increase of more than 120,000 page views and over 14,000 mobile traffic sessions.

Spearfish canyon scenic drive
Snowmobiling on trails around Spearfish

A Crucial Tool in Need of a Radical Update

Visit Spearfish realized that their existing website needed a radical upgrade to help potential visitors recognize the unparalleled natural beauty and unique character of our town. The old website was difficult to navigate, very text-heavy, and did not provide sufficient information about area amenities and activities - ultimately failing to inspire visitors to make Spearfish their travel destination.

Honored by this opportunity to redesign this crucial marketing tool for our beloved Spearfish, we partnered with the Visit Spearfish team and started out with our Discovery and Concept process. Our lively interactions led to the clear blueprint and then construction of a custom-designed, responsive website that would achieve their goals and accurately express the fresh and playful Visit Spearfish brand.

Visit Spearfish responsive website shown on several devices
Visit Spearfish responsive website shown on three phone screens

Spearfish Small Businesses are the Core of the Website

Since finding good rest and sustenance is key to any adventure, the new website makes it easier than ever for visitors to find a place to stay and eat during any season. Whether planned ahead or not, regardless of the device at (or in) hand, user-friendly functions like search, filtering by food type and more, make it easy to discover just the right place to refuel for the next stage of the journey.

Visit Spearfish responsive website Things To Do category overview shown on a tablet

A Digital Showcase for a Town Brimming with Adventure

Spearfish offers something for everyone, old and young, the thrill seekers and those longing for a much-needed reprieve. How do you show off this incredible abundance of options and yet make it easy for everyone to find just what meets their needs and interest? Sounds just like the kind challenge we love to take on. Together we narrowed down content to as few categories as possible to make it user-friendly and quickly digestible. Then, beautiful images were sourced to represent these categories as visual portals into all the Things To Do. Within each entry, tagging and related content make for a very immersive digital experience akin to a real visit to Spearfish.

Visit Spearfish responsive website Events Calendar shown on a tablet

An Events Calendar that Has It All

From open mic nights, charity events, seasonal celebrations, theatre productions, bike races, and 5Ks, events are a huge part of Spearfish’s rich and lively culture. The Visit Spearfish team had previously been limited by an antiquated calendar tool. We built them a solution that is simple to edit, easy on the eyes and always up-to-date. As the second most visited page on the new website, with over 38,000 page views in itself, the Events page has quickly reinvigorated Visit Spearfish as the authority on all things Spearfish.

Photos courtesy of South Dakota Tourism & Visit Spearfish

pageviews since launch


visitor guides order increase

I cannot say enough about the work done for us by Digital Designs.

Mistie Caldwell
Executive Director, Visit Spearfish

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