Deadwood Gulch Resort website being used on tablet

Deadwood Gulch Resort
South Dakota, USA

Deadwood Gulch Gaming Resort truly has it all! Located in the legendary town of Deadwood, the Gulch delights guests with a 24-Hour casino, their award-winning hotel, the Creekside Restaurant, and a convention center. As their long-standing marketing technology partner, we've been ensuring that their website is and remains the strong cornerstone of their diverse online advertising strategy.

Deadwood Gulch Resort website on phone, tablet, laptop and desktop
Deadwood Gulch Resort Weddings page shown on a tablet

A New and Improved User-friendly Experience

Their website caters to a wide audience from brides to retirees and tour bus travelers. It was critical to ensure that the audience could find the information relevant to them. An intriguing balance of clean lines and more subtle usage of their brand colors fully expresses Deadwood Gulch Gaming Resort's warm, welcoming and compelling personality. The easily accessible content and charming layout allow for an effective experience for current and future customers. Their audience is finding what they're looking for in a shorter amount of time, allowing them to interact with other offerings throughout the site much sooner and for as long as they need to.

Deadwood Gulch Resort website page shown on 3 mobile phones

A Flexible Tool that allows for Dynamic Fresh Content

As the business grows and emphases change, their website is flexible enough to adjust and accommodate what they need to communicate. This dynamic site could only be attained through a powerful corporate-grade Content Management System, ExpressionEngine. With this tool, not only can the Deadwood Gulch Gaming Resort staff keep their content updated and fresh without delay, but updates to the site's structure are quickly implemented into the existing CMS architecture.

The Unfolding Results

As our team continues to update the design of the site and the technology behind it in alignment with user expectations, we see even more engagement across devices and browsers.

+34%

Avg. Session Duration

+25%

Pages per Session

I’ll give Digital Designs shout-outs all day long.

Kim Borsch
Marketing Coordinator, Deadwood Gulch Resort

Share This

Other Case Studies

Let’s build something great together.