For the past few years, Google has been leading the movement towards a more secure web by encouraging website owners to implement SSL certificates as a standard security feature on all websites. Find out what this means to you and your business:
What is SSL?
SSL (Secure Sockets Layer) is essentially your electronic passport! SSL is the standard security technology for establishing an encrypted link between a web server and a browser. This link assures your website visitors that no one can eavesdrop on their connection and/or steal personal information passed between their devices and your site.
How do I know if my website has an SSL certificate?
The most widely used browser, Google Chrome, makes it very easy to tell whether a site is on a secure HTTPS connection via the Green Padlock before the site's URL. Conversely, you can tell when you are on a non-secure HTTP connection since, instead of a padlock, a circle with an "i" for site information is shown. Google will continue to evolve from this indicator to soon include the words "Not secure" and eventually with a red alert triangle. This is all in their effort to help users better understand the conditions of their web browsing experience.
Besides that, what are the benefits of SSL to my Website and Business?
In addition to the primary benefit of encrypting connections to and from a site so that they can’t be read by any third-party, there are a number of other benefits that come along with SSL.
A certificate guarantees that the information a browser is receiving originates at the expected domain. It’s a certainty that when a user sends sensitive data, it’s being sent to the right place, and not to a malicious third-party.
As mentioned earlier, Google wants to send users to secure sites and to that end has made HTTPS connections a ranking signal. That means a site with HTTPS will have a chance of ranking higher than a site without. Bottom line: Having an SSL paired with other (more important) signals, such as high-quality content, makes a combo which can result in a meaningful improvement in your site’s rankings.
Finally, that green padlock indicates that you take security seriously and helps give your users confidence.
What’s my next step?
It is important to us to help you make informed decisions about keeping your marketing assets current as technology standards and customer expectations evolve. Get in touch with our team here at Digital Designs to find out more about the simple steps to get an SSL certificate installed on your site. We welcome any questions you might have.