For the past few years, Google has been leading the movement towards a more secure web by encouraging website owners to implement SSL/TLS certificates as a standard security feature on all websites. Find out what this means to you and your business, and why you should take action if your website has not yet made the shift from HTTP to HTTPS.
What is SSL and do I really need it?
SSL (Secure Sockets Layer) is essentially your electronic passport! It is the standard security technology for establishing an encrypted link between a web server and a browser. This link assures your website visitors that no one can eavesdrop on their connection and/or steal personal information passed between their devices and your site. A certificate guarantees that the information a browser is receiving originates at the expected domain. It’s a certainty that when a user sends personal or sensitive data, it’s being sent to the right place, and not to a malicious third-party. Even, if your site only has a simple contact form, the encryption ensures that your customer's information only reaches the intended party, you.
How do I know if my website has an SSL certificate?
The most widely used browser, Google Chrome, makes it very easy to tell whether a site is on a secure HTTPS connection via the Green Padlock before the site's URL. Conversely, you can tell when you are on a non-secure HTTP connection since, instead of a padlock, a circle with an “i” for site information is shown. In July 2018, Google will make this indicator more obvious and will include the words “Not Secure.” Eventually, it will warn website users with an alarming red alert triangle and red text. This helps your customer better understand the conditions of their online privacy and web browsing experience.
Additional benefits of SSL to my Website and Business?
In addition to the critical benefit of encrypting connections to and from a site so that they can’t be read by any third-party, there are a number of additional benefits that come along with SSL.
Google wants to send users to secure websites and to that end has made HTTPS connections a ranking signal. That means a site with HTTPS will have a chance of ranking higher than a site without. Therefore having an SSL paired with other (more important) search engine ranking factors, such as high-quality content, makes a combo which can result in a meaningful improvement in your site’s rankings.
Finally, that green padlock indicates that you take your customer's security seriously and helps give your users confidence.
The bottom line is all websites need HTTPS encryption and every website can benefit from an SSL.
How can you secure your website?
Get in touch with our team here at Digital Designs to find out more about the simple steps to get an SSL certificate installed on your site before you get labeled as Not Secure in web browsers. We welcome any questions you might have.