White’s Canyon Motors

Retail & Commerce
Branding
Client since 2011

White’s Canyon Motors

Retail & Commerce
Branding
Client since 2011
Located on
Exit 14
Spearfish
President's Award
4 Years
Consecutive Winner
Vehicles
+250
in Inventory
White's Canyon Motors, part of the White Family of Companies, has been providing exceptional service in the Automotive Industry since 1914 and has stores in Ohio, Wyoming and South Dakota.
Challenge

Seeking to rebrand and increase the visibility of their Spearfish dealership, White’s Canyon Motors came to us looking for a distinctive new logo that would clearly express company’s identity while versatile enough to be used across multiple media streams.

Solution

Incorporating the symbolic shapes of the famous Spearfish Canyon limestone cliffs with their business name in an emblem style logo, this iconic logo is now consistently applied on vehicle decals, signage and all other marketing material helping White’s Canyon Motors increase their recognition as one of the premier dealerships in the Black Hills Area.