Visit Spearfish

Hospitality & Tourism
Web
2017

Visit Spearfish

Hospitality & Tourism
Web
2017
Places
26
To Stay
Food
59
& Drink Options
Things
Hundreds!
To Do & See
Visit Spearfish, Inc. is the destination marketing organization for Spearfish, South Dakota. They love nothing more than showing off our gem of a town and all it has to offer to locals and travelers alike.
Challenge

Visit Spearfish realized that their existing website needed a radical upgrade to help visitors to the site understand the many benefits and opportunities that Spearfish has to offer.  The previous site was difficult for users to navigate, very text-heavy, did not adequately provide information about area amenities and activities - ultimately failing to inspire visitors to make Spearfish their travel destination.

Solution

Digital Designs partnered with the Visit Spearfish team to clarify brand objectives which lead to a clearer strategy for how their fresh and playful brand should be expressed through their website. We then built a site that gave their team the power to publish up-to-date and relevant information that matters both to locals and visitors alike.  Now able to capture and express all that Spearfish has to offer, their new website is one of the most highly visited websites throughout the region, and is already significantly impacting visitor engagement!

They are here for our success

I cannot say enough about the work done for us by Digital Designs. Our project was not only complex, but on a very tight timeline and, from the beginning, the Digital Design team was up for the challenge. From design to launch, our every request was addressed in a timely, conscientious and effective manner. The team is professional, courteous, efficient and exceptionally effective. One of the biggest benefits in working with this team has been their ability to anticipate and proactively address ways to make our site better. The training they offer from the beginning of the contract, and ongoing, is something that every person should expect of their marketing partner. They are here for our success - and that shows in every phase of the development and even after the site is launched. We could not be happier with the work they have done for us, and we are already seeing the positive results.

Mistie Caldwell, Executive Director