Scott Webster Ministries came to us recognizing the need for updated branding as well an updated web presence that would be be capable of distributing their comprehensive spectrum of resources and would be editable by their volunteer staff. As a prolific author and speaker, the new site not only needed to focus on Scott's seminars and books, but needed to provide an online discussion forum to allow visitors to discuss aspects and concepts from Scott's books.
We engaged in a brand refresh process and helped developed a clean logo and color scheme that conveys the longevity and weight that stand behind SWM. Furthermore, we worked closely with Scott Webster's team to develop an effective site concept and content model that would achieve the goal of introducing the organization and make the vast resources accessible to the target audience. Defining various levels of user interaction, including membership access to a discussion forum as well easy access to videos, newsletters, articles and reports, brought the required organization to the site that make it user-friendly and fosters return visits. The site also serves as a promotional tool that delivers details and registration access to upcoming events and comes equipped with an ecommerce function that allows Scott Webster Ministries to offer books available for purchase online.