Northern Hills Cinema

Retail & Commerce
Web | Creative | Social
Client since 2011

Northern Hills Cinema

Retail & Commerce
Web | Creative | Social
Client since 2011
Mobile Users
+600%
in 5 years
People Reached
38,282
Yearly on Facebook
Email Open Rate
10%
Above Industry Avg.
Steele Theatres, Inc, with its two locally owned and operated locations Northern Hills Cinema and Gillette Theatres, has been bringing cinematic enjoyment to our region for more than four decades.
Challenge

Northern Hills Cinema came to us looking for a website that would effectively reflect the quality of their business and would allow them to update showtimes with ease. As they transitioned away from newspaper advertising as their primary point of marketing, they sought to round out their new online focus with communication methods that responded to the changing needs and patterns of their clientel.

Solution

We developed a comprehensive marketing strategy for Northern Hills Cinema and implemented solutions ranging from web, email marketing to social media and good, old-fashioned print. The custom-designed, CMS-powered website is the cornerstone of their communications and makes it easy for theater staff to add and update showtime information each week. It also allows them to automatically generate and send weekly showtime emails with promotional offers to their subscribers. A well-branded and managed Facebook presence has ensured steady growth and built connections with their audience that continually set them apart as the premier choice of entertainment in the region.