Steele Theatres, Inc, with its two locally owned and operated locations, Northern Hills Cinema and Gillette Theatres, has been bringing cinematic enjoyment to our region for more than four decades. We developed a comprehensive marketing strategy for both cinemas and implemented solutions ranging from web, email marketing to social media and good, old-fashioned print.
The custom-designed, CMS-powered website is the cornerstone of their communications and makes it easy to add and update showtime information each week. It also allows them to automatically generate and send weekly showtime emails with promotional offers to their subscribers. Further strategy led to adding coupons for the theatres to better connect with customers.
Another item that was added to Steele Theatres' marketing arsenal was the weekly popcorn giveaway. This strategy was developed to build customer loyalty while increasing engagement on social media. We equipped them with a well-branded Facebook presence to grow and built connections with their audience that set them apart as the premier choice of entertainment in the region.
