Gillette Theatres

Retail & Commerce
Web | Creative | Social
Client since 2011

Gillette Theatres

Retail & Commerce
Web | Creative | Social
Client since 2011
Mobile Traffic
>75%
Average
PEOPLE REACHED
42,593
Yearly on Facebook
Email Subscribers
449%
Increase in 2 years
Steele Theatres, Inc, with its two locally owned and operated locations Northern Hills Cinema and Gillette Theatres, has been bringing cinematic enjoyment to our region for more than four decades.
Challenge

Gillette Theatres came to us looking for a website that would effectively reflect the quality of their business and would allow them to update showtimes with ease. As they transitioned away from newspaper advertising as their primary point of marketing, they sought to round out their new online focus with communication methods that responded to the changing needs and patterns of their clientele.

Solution

We developed a comprehensive marketing strategy for Gillette Theatres and implemented solutions ranging from web, email marketing to social media and good, old-fashioned print. The custom-designed, CMS-powered website is the cornerstone of their communications and makes it easy for theater staff to add and update showtime information each week. It also allows them to automatically generate and send weekly showtime emails with promotional offers to their subscribers. A well-branded and managed Facebook presence has ensured steady growth and built connections with their audience that continually set them apart as the premier choice of entertainment in the region.