When we began working with Ainsworth Benning, the company’s visual identity was in need of a refresh that would preserve the brand’s existing integrity. That updated branding then needed to be consistently and effectively expressed in all of their marketing solutions, from online, to small and large-scale printed products. In 2013, Ainsworth Benning recognized the need for a mobile-friendly website as well as the need for a more comprehensive, dynamic site that would allow them to solidify their position as an established and relevant player in the evolving construction industry.
A careful and deliberate process was applied as we engaged with Ainsworth Benning's existing visual identity. A fresh, geometric typeface and minimalist layout allowed the brand to effectively transition. Since Ainsworth Benning recognizes how important their clients are to their success, we sought to express this client focus on their new website. During the planning and strategy phase we determined that goal would best be achieved by showcasing projects through which they have served their many clients. With the ability to offer engaging content such project photos and details, news releases and articles, the site has undoubtedly become an essential marketing tool for Ainsworth Benning. We were pleased to launch a new responsive, dynamic website in 2013 that ensures all users can access the site with an equally positive experience, regardless of device.