Why CMS is not just another acronym
In a world of acronyms, it’s sometimes hard to remember what all of these short phrases mean or if they are relevant to your business. CMS is definitely one of those important acronyms that should be at the forefront of your mind when dealing with your online presence. So, what is a CMS? CMS stands for Content Management System It’s a web application designed for non-technical (or technical) users to edit or manage websites. Basically, you no longer have to call your web developer to make a simple text edit on your “About Us” page. Featuring a new product this month? No problem. Simply log in on any computer, and make the edits yourself. This keeps your website updated, customers interested, and your business getting more out of its online presence.
4 Reasons Why Your Business Should Be Using A CMS:
- Content Control: Having the keys to your content allows you to edit and publish whatever you want, whenever you want. Revisions don’t need coding knowledge or design expertise.
- Site Flexibility: Does your business fluctuate during the year? Are you planning on adding new products to your business? Take this site for example. SpearfishRecCenter.com is able to add and remove calendar events with the click of a few buttons. The CMS keeps those entries in the “backend”, so that you can always close or reopen them later if needed.
- Search Engine Optimization: Search engines LOVE frequently updated sites, and if you want to be at the top of the list, you have to keep your content fresh!
- Decreased Costs: Even though getting a site built with a CMS might be more costly upfront, it will save you major time and money in the long run. And like we’ve said, it pays to invest in a site that has all the bells and whistles, not a site that was built by your Cousin Jimmy in his basement!
Your website, like your business, should always have the ability to grow, move and change directions depending on the season you are in. A CMS gives you the flexibility to do that. It empowers you to be able to change your content regularly, allowing you to stay top-of-mind with your customers. A website built with a CMS has become a standard in our industry and is a must-have for every business in this day and age!